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MKT 310: Marketing Communications

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Research Help

   Library Help Desk
   Ground floor, AUS Library
   06 5152277
   Help desk open during library hours


For help during academic calendar weekends, final exams & semester breaks, email:

Modified hours for Ramadan & summer semester

Welcome to the MKT310 Subject Guide

Use the AUS Library Catalog to find books and other items in the library.

Use the following terms to find related materials to start your research for your client presentation and report. You can use these terms in the Library Catalog (WorldCat Search) or in the Key Databases

Many of these terms can be used together. For example, Luxury Shopping AND consumer behavior

  • Market research (and "Mall of the Emirates") 
  • Luxury shopping 
  • Luxury shoppers AND loyalty
  • Luxury retail AND challenges
  • Increased Spending
  • Competitive analysis (and "Mall of the Emirates") 
  • Consumer analysis
  • Consumer behavior
  • Media integration (with brands) 
  • Target audience

Localize your research

To search for topics pertaining to the United Arab Emirates or the MENA region, try to add the term UAE or MENA in your search string. 

For example, a search on consumer behavior AND UAE may bring back better results than only consumer behavior. 


WorldCat Search

Search WorldCat for books, articles and more:




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