The mastery of speaking as a leader by
Call Number: HF5718 .M37 1994 DVD
Terry Pearce is a veteran business executive, author, and lecturer at the Haas School of Business, University of California, Berkeley. Today's leaders must connect with their audiences in substantive ways, motivating them to commitment, not mere compliance. Pearce explains three rules that together set the stage for consistently powerful presentations: speak on topics you really care about, incorporate personal experiences that have contributed to your conviction, and structure your speech as a story. In this way a leader can elevate a speech into a more powerful and ultimately productive experience--for the speaker as well as for the listener.